A Dairy Queen in Kewaskum, Wisconsin, gained viral attention for its “
politically incorrect” sign, displaying messages like “Merry Christmas” and offering free sundaes for veterans.
Owner Kevin Scheunemann stood by the sign, stating it reflects his personal values, which prompted both admiration and backlash online.
Supporters praised his stance, while critics argued the messages were exclusionary.
The Dairy Queen Corporation emphasized that the sign reflects only the franchise owner’s views. The controversy has sparked broader discussions around free speech and inclusivity.
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